Today I was thinking of the power of custom work; namely employing the Dell model of mass customization to businesses in a lot of different areas.
You can apply it to furniture, software, websites, vacations, insurance, even grocery shopping. Start off with a random, base product. Then figure out all the things you could do to upgrade that product. Figure out how much each upgrade will cost, and price it as such.
Not only do you have a very easy, effective way to sell your wares, but you will most likely generate more revenue that you previously would have thought. People always look at the base price and think, “Wow, I like that.” A little further down the list, they say to themselves, “But for only $20 more, I could get X.”
Congratulations, you just made a little bit more money for your efforts..
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Not to bust your bubble, but this is one of the things I like about Apple - you get a very nicely spec’d piece of hardware for one fixed price. Not too many options, just the knowledge that you get a machine that will still be around in 5 years time.
I tried the “add this for only x” approach with my company (film production), but found that it confuses customers, because you have to explain each item. It goes better with a package price. Well, in my experience.