For a blogger to be impressed by, well.. just about anything, you have to pull off a pretty big stunt!

David Airey, I am thoroughly impressed.  Not that the design awards are a stunt by any means, but this little competition is an absolutely fantastic idea.  Not only are you estalishing yourself as an expert, but you are building a brand!

Let me peruse this idea a little.  He created a competition with a little design award badge (right after a Digg overload :0) ).  Then, he selected sites that deserve the honor and wrote about them, allowing the rest of us to learn from their endeavors.  Then the respective authors/designers get to place the little award badge on their blog, further promoting David’s site.  It is an absolutely perfect design (no pun intended).

This is an example of absolute, complete marketing built by a designer.  And David, if you can do this kind of work through your blog, we might need to talk ideas one of these days!  Congratulations on your efforts.

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